Burgundy, a premium beauty salon offering head-to-toe grooming in Guwahati, partnered with us to enhance its digital presence and attract a modern, style-conscious audience. Known for its expert professionals and top-tier brands like Schwarzkopf, Naturica, Jeannot, and Olaplex, the goal was to position Burgundy as a luxury yet approachable salon destination for everyday care and special occasions.

The Challenge – Despite its high-quality services, Burgundy’s digital communication did not reflect its premium experience. The brand needed a consistent visual identity and social presence that conveyed trust, expertise and sophistication, while also driving more walk-ins and appointments.

The Strategy – We developed a refined brand look that matched Burgundy’s elegant in-salon experience. The social media plan focused on showcasing treatments, transformations and client experiences through aesthetic visuals and storytelling. Educational posts and short-form reels were created to highlight haircare and skincare routines, product benefits and stylist expertise. Campaigns were timed around festive seasons and trending beauty moments to boost visibility and engagement.

The Outcome – The refreshed digital presence positioned Burgundy as a trusted and aspirational beauty destination in Guwahati. Engagement and inquiries grew consistently, with more clients discovering and booking services online. The strong visual branding and authentic content helped Burgundy connect with a broader audience while maintaining its premium edge.