Objective:

Camlin wanted to connect with students and young artists in a meaningful way. The goal was to introduce them to Camlin HD Acrylics not through advertising, but through a creative learning experience. The idea was to bring students together to learn, paint, and grow with the brand.

What We Did

We helped Camlin onboard thousands of students through a free online art workshop.
Led by a professional artist, the session taught students how to paint a floral landscape using Camlin’s HD Acrylics. From promotions to registrations to participation, we supported every step of the journey.
The campaign was shared through art communities, teacher groups, and social platforms, making it easy for students to discover and join in.

Turning a Workshop into a Moment

This was not just another online class. It was a real experience.
Students followed along in real time, learned new skills, and got a chance to connect with the artist and with each other. They experienced the product by actually using it, not by watching an ad, but by painting with it.

Impact:

• Over 9,000 students registered and joined the Camlin community
• Around 60 percent attended the session live
• More than 3,000 watched the replay within a week
• Students actively engaged through Q and A and shared their artwork
• Most importantly, they got a hands-on experience with Camlin HD Acrylics while learning

Outcome:

This campaign brought Camlin closer to the people who matter most that is young creators.
We did not just promote a product. We helped build a moment that students remember. They painted. They learned. They felt part of something. Camlin became more than a brand. It became a guide, a teacher, and a trusted name in their creative journey.