Objective:

Epitight wanted to create honest conversations around its haircare and skincare range. Instead of polished influencer content, the brand chose to work with real people who shared real experiences. The goal was to build trust by showing what the products actually do when used as part of everyday routines.

What We Did

We helped Epitight bring together a community of users and creators who had visible concerns like hair fall, dryness, acne, or dullness.
We sent out customized product kits and guided each creator to document their journey in their own voice. From unboxing and daily rituals to before and after updates, every piece of content felt natural and personal.
These videos and posts were shared on Epitight’s Instagram, turning the page into a space full of real progress and relatable results.

How It Came Together

People connect with what feels real.
This campaign worked because it showed everyday people using the products in their actual routines. There was no overproduction. Just honest reactions, natural lighting, and visible changes over time.
Instead of making claims, Epitight showed proof. That made all the difference.

Impact:

• Worked with more than 15 creators from different skin and hair backgrounds
• Created over 25 videos and reels through user stories
• Reached more than 40 thousand people organically
• Engagement went up, with some reels seeing more than 18 percent interaction
• Built stronger product credibility by showing results instead of promising them

Outcome:

By putting the spotlight on real people, Epitight became a brand users could relate to and trust.
This was not just about selling a serum or shampoo. It was about helping people feel better about themselves and showing them that good care can start with the right routine.
Through this campaign, Epitight moved closer to its community, one honest story at a time.