The Hidout, Guwahati’s first private hourly escape, partnered with us to launch its unique concept of private recliner spaces where people can watch movies, play games, work, or relax with friends.

The Challenge – Bringing an entirely new concept to Guwahati meant starting from zero. People had never experienced a private hourly escape before, so awareness and education were essential. Along with building trust in comfort and safety, the launch also needed a cultural hook strong enough to spark buzz and drive trial.

The Strategy – We positioned Hidout as a trendy, cozy, and premium-yet-accessible space for the city’s youth. The strategy revolved around influencer-led storytelling, Instagram-first content, and an event-driven launch moment tied to cricket ‘the Asia Cup clash between India and Pakistan’.

The Outcome – Creators showcased different ways to enjoy Hidout, from work from recliner setups to movie nights. Targeted ads expanded reach among young audiences, while WhatsApp call to actions made booking easy. The campaign created strong buzz, helped people understand the concept, and brought in first time visitors who later returned. Hidout quickly became known as Guwahati’s favorite private escape.