Objective:

As Zee5 launched Hipi into the fast-moving short video space, the challenge was not just attracting users but shaping how people felt about the app. We stepped in to make sure that every comment, review, or question was seen as an opportunity to build trust and show the brand was listening.

What We Did

We managed Hipi’s presence across all key digital touchpoints including the Play Store, YouTube, Instagram, and app review forums.

Here is how we made it count:

• Responded quickly to user feedback with helpful and friendly messaging
• Turned complaints into conversations by offering real solutions
• Highlighted updates and new features through replies
• Encouraged satisfied users to share their experience publicly

Every reply was tailored to the user. No copy pasting. No silence.

How It Came Together

In a world where everyone has a voice, what matters most is whether a brand chooses to listen.
We made Hipi feel more human by replying with empathy, speed, and clarity. Users noticed. And instead of walking away, many gave the app another shot.

Impact:

• Over 1200 reviews and public comments managed with care
• Improved Play Store ratings and user sentiment
• Increased comments saying “thank you for replying” and “this helped”
• Built stronger trust among new users who read through the threads
• Helped spread awareness about updates and new features

Outcome:

This was more than fixing issues. It was about building a relationship with every user who had something to say.
By listening well and replying better, we helped Hipi go from being just another app to a platform people could trust and talk to.
Because when brands reply like people do, people remember them.