Hues by Isha, the label by Isha Agarwal known for weaving vibrant colours into modern styles, partnered with us to strengthen its digital identity and amplify its presence among fashion-forward audiences. The goal was to translate the designer’s creative vision into a compelling online brand story that resonates with both local and national viewers.

The Challenge – Though Hues by Isha’s designs dazzled in person, the digital footprint lacked cohesion and the visual storytelling did not fully reflect the brand’s rich colour palette and design craftsmanship. With increasing competition in the fashion space and audience attention shifting quickly on social media, the brand needed a stronger, unified visual voice and regular content flow to stand out and engage.

The Strategy – We created a refined visual branding package: signature colour themes, typography, and image styles to mirror the designer’s aesthetic. On social media, we curated content that combined behind-the-scenes glimpses of the design process, styled shoots of finished garments and user-generated photos of real clients wearing Hues by Isha. Stories and reels demonstrated how the pieces could be styled for different occasions, emphasising outfit versatility. We also aligned posts with festival launches, seasonal drops and trending fashion moments to drive relevance and urgency.

The Outcome – The refreshed brand look and consistent content schedule brought Hues by Isha a more polished and recognisable digital presence. Engagement on social media improved followers increased, post interaction grew and more website visits and enquiries were observed. The narrative now reflects the designer’s promise of “Weaving Colours into Style,” positioning Hues by Isha as a vibrant, accessible and stylish choice for modern wardrobes.