Objective:

To convert a quiet cricketing moment ‘the dot ball’ into a symbol of environmental action. For every dot ball delivered, Tata committed to planting a tree, turning sport into a vehicle for real-world change while driving measurable fan engagement.

Planting a Purpose on Every Dot

Launched during the IPL playoffs, the Green Dot Ball initiative gave new meaning to a no-run delivery. The green dot on the scoreboard was no longer just a cricket statistic, it became a sign of something growing.

As the campaign gathered momentum during the playoffs, an unexpected national event shifted the spotlight. On May 7, 2025, India launched Operation Sindoor in response to rising border tensions with Pakistan. A short but significant military conflict followed, and the IPL was officially paused.

Matches stopped. Stadiums went dark. Broadcasts were cut. Most brands stepped back. But Tata did not.

When Cricket Stopped, the Campaign Grew

With live cricket on hold, Tata brought the movement into everyday life.

The Spot the Green Dot challenge encouraged fans to notice green circles in their surroundings such as on packaging, in traffic, or on their desks. Each photo was uploaded to their official website. No social media gimmicks. No filters or hashtags. Just mindful participation.
And with every verified submission, another tree was planted.

Impact:

Even without the buzz of live cricket, the campaign thrived:

  • 12,00,000+ entries submitted via the campaign website
  • Cost Per Registration remained highly efficient at ₹25 to ₹30
  • 15 million+ digital impressions generated organically and through paid reach
  • 413,000+ trees pledged by the end of IPL 2024
  • 108,300+ trees added during the Women’s Premier League

Outcome:

By the time the IPL resumed, the green dot was no longer just a visual cue on the scoreboard but had become a symbol of resilience, quiet leadership, and community-driven action.

Tata proved that even when sport is paused, purpose can move forward.
The Green Dot Ball wasn’t just about performance. It was about planting something real in the ground, and in the minds of millions.