Objective:

Kaziranga ITI Jorhat aimed to strengthen its presence among students across Assam by building awareness about its government-affiliated technical courses and skilled faculty. The goal was to attract 10th and 12th pass students, especially from rural areas, through relatable digital storytelling and lead-focused campaigns that drove real admissions.

Our Solutions:

We designed an integrated digital strategy that connected Kaziranga ITI with its audience in an authentic and impactful way. Our social media marketing approach focused on building a relatable narrative highlighting student life, faculty expertise, and the institute’s four core departments through a mix of Assamese and English content. Each post was created to educate, inspire, and build trust among young aspirants and their families.

To convert awareness into action, we launched performance-driven lead generation campaigns targeting students from Jorhat, Golaghat, and surrounding districts. Every ad was tailored with localized visuals and simple messaging to encourage inquiries and admission form submissions through the official website. Alongside this, we leveraged user-generated content by featuring students’ real stories, experiences, and feedback. Their genuine voices brought credibility to the brand, making technical education feel both accessible and aspirational.

Bringing the Brand Closer

By blending authentic storytelling with localized marketing, Kaziranga ITI became more than just an educational institution, it became a relatable destination for students to imagine their future. The mix of real faces, local language, and success-driven communication helped turn awareness into aspiration.

Impact:

  • Noticeable rise in student inquiries and admission leads
  • High engagement rates across reels and Assamese-language posts
  • Growth in social media followers and brand recognition
  • Increased visibility among rural student communities in Upper Assam
  • Stronger trust built through student-led storytelling

Outcome:

Through this campaign, Kaziranga ITI Jorhat successfully bridged the gap between traditional education promotion and modern digital engagement. The institute’s online presence evolved into a source of motivation for young learners driving admissions, awareness and community trust across Assam.