Objective:

Knorr wanted to build deeper awareness and relatability for its products by reaching everyday audiences through trusted voices. The goal was to highlight easy recipes and everyday food moments that people could connect with.

What We Did

We identified and collaborated with regional food influencers and lifestyle creators who matched Knorr’s approachable and family-friendly image. Each creator received product hampers and guidance to build content that showed how Knorr fit into daily cooking routines.
From five-minute snack recipes to comfort meals for rainy evenings, influencers shared real stories, easy steps, and visuals that felt both appetising and achievable.
We also helped plan the release calendar, manage creator coordination, and amplify top-performing content through brand pages and reposts.

How It Came Together

By using familiar faces and everyday settings, the campaign helped Knorr become part of regular conversations. The content did not feel promotional, it felt like a friend sharing a food hack.
This helped audiences see Knorr not just as a product, but as a part of their kitchen routine.

Impact:

• Increased visibility among target regional audiences
• Strong content engagement and recipe saves
• Improved relatability and trust through creator voices
• Positive comments and shares across platforms
• UGC continued even after campaign, showing real adoption

Outcome:

The campaign helped Knorr move beyond shelves and into stories. Through influencer marketing that felt natural and useful, the brand created not just content, but conversations that stays long after the video ends.