Objective:

Lenskart wanted to reach more people in nearby areas and increase store visits. The goal was to make more people aware of their offers and encourage them to check out the range of eyewear products.
We were given the task to spread the word through a simple offline activity.

What We Did

We carried out a pamphlet distribution drive in busy areas like markets, schools, colleges, and residential streets.
The pamphlets had details of current offers, store locations, and product highlights. Our team made sure they reached the right people in the right places.
It was a direct and friendly way to introduce the brand to potential customers.

How It Came Together

Sometimes, a small piece of paper given at the right time can do wonders. People noticed the offers, kept the pamphlets, and visited the stores. This offline method helped Lenskart reach people who may not have seen their ads online.

Impact:

• Pamphlets handed out in important local areas
• More store visits from students, professionals, and families
• Better awareness about Lenskart’s latest offers
• Stronger local brand presence
• Real conversations started on the ground

Outcome:

This simple activity helped Lenskart connect with people in a real and personal way.
It showed that even in a digital world, face to face outreach still matters.