Objective:

LimeRoad aimed to simplify the way shoppers explored its ever-growing fashion and lifestyle catalog. With lakhs of products live, scattered data and incorrect tags made browsing frustrating. Our task was to streamline the entire catalog so that every product felt discoverable, relevant, and easy to shop.

What We Did

We worked through the entire catalog, moderating and tagging products across fashion, accessories, and home categories.
Our team manually reviewed each listing to ensure accuracy in titles, descriptions, and attributes. Products were placed in the right categories, inappropriate listings were removed, and the overall structure was cleaned to enhance filter functionality.
From colour to occasion to fabric type, each detail was made consistent and user-friendly, ensuring a smoother journey for shoppers on both app and web.

Why It Mattered

In ecommerce, discovery is everything. A product placed in the wrong category or tagged poorly can easily go unnoticed.
By cleaning the catalog, we helped LimeRoad deliver a more seamless experience where users found what they wanted faster, and stayed longer.
This was not just about data. It was about helping the platform speak the shopper’s language.

Impact:

• Over 20 lakh SKUs cleaned, moderated, and properly categorised
• Improved filter accuracy and faster load times
• Better product suggestions and search results
• Lower bounce rates and higher engagement across the platform
• A more intuitive and satisfying shopping experience

Outcome:

With every corrected tag and every fixed category, we helped LimeRoad become easier to navigate and more enjoyable to shop.
The catalog felt more thoughtful. The platform looked sharper. And most importantly, the users noticed.
Because in a world of endless options, structure creates trust.