Objective:

Nissin wanted to understand what people in Northeast India think about their products. The goal was to gather honest feedback about taste, preferences, and packaging to improve future launches and connect better with local audiences.

What We Did

We organized detailed market surveys and central location tests in Guwahati and Shillong. Participants were selected from different age groups and backgrounds to give a fair and wide view. At selected locations, participants tried the products, rated them, and shared their opinions. We also asked follow up questions to dig deeper into what they liked or did not like. All feedback was recorded, sorted, and shared with the client in a clear and useful format.

How It Came Together

Real insights come from real people. By speaking directly with the target audience, Nissin received feedback that was true, useful, and full of local flavor. The activities helped the brand understand not just taste, but also emotion and expectations behind food choices.

Impact:

• Direct feedback from real consumers in key Northeast cities
• Valuable inputs on taste, texture, and packaging appeal
• Better understanding of regional food preferences
• Data backed suggestions for product improvements
• Stronger connection between brand and local audience

Outcome:

This on ground research gave Nissin a clearer picture of how their products are seen and enjoyed in the Northeast.
It turned opinions into insights and helped the brand move forward with confidence and care.