Objective:
Nokia aimed to rebuild brand relevance and trust among modern consumers by reintroducing itself through the voices of real users and community creators. The objective was to foster authentic engagement, increase digital affinity, and shift brand perception from legacy to relatable, positioning Nokia as a device people still choose and proudly own.
Our Solutions:
We designed a community-driven campaign combining influencer storytelling, user participation, and rewarding product experiences.
✅ Influencer Collaborations
- Partnered with regional micro and mid-tier creators who shared their personal “Why I Choose Nokia” narratives
- Focused on nostalgia, trust, and functionality as key storytelling angles
- Enabled creators to showcase product features in day-to-day use cases
✅ UGC Challenges & Giveaways
- Launched the “Why I Choose Nokia” UGC challenge inviting users to share stories
- Created engaging templates and reels formats to encourage participation
- Integrated product giveaways to spark excitement and amplify visibility
✅ Regional Content Amplification
- Localized influencer partnerships across multiple languages
- Used region-specific hashtags and cultural cues for stronger connection
- Boosted high-performing posts via media spends to extend campaign reach
Impact:
| Metric | Result |
|---|---|
| Campaign Engagement | 3x Increase in Comments & Saves |
| UGC Submissions | 5,000+ Real Stories & Posts |
| Follower Growth | 22% Increase on Instagram |
| Hashtag Reach | 4M+ Organic Reach for #ChooseNokia |
| Giveaway Participation | 12,000+ Entries Across Regions |
Outcome:
This campaign helped humanize Nokia’s identity in the digital space, shifting perception from a legacy brand to a community-powered, emotionally resonant choice. By celebrating real stories and homegrown creators, Nokia sparked renewed relevance, deepened digital trust, and strengthened its positioning as a brand rooted in both reliability and relatability.