Objective:

O.P. Jindal Global University (JGU) wanted to enhance its digital storytelling by showcasing authentic student life beyond official communication. The goal was to create relatable, real-world narratives that reflected the vibrancy, diversity, and culture of its campus while strengthening the university’s online engagement and emotional connection with prospective students.

What We Did

We helped JGU build a more human and engaging digital identity through a strategic mix of user-generated content (UGC) and original content creation.

1. User-Generated Content (UGC) Campaigns
We collaborated with students to capture everyday campus life from classrooms and clubs to cultural events and hangout spaces. These clips and short videos highlighted spontaneous, authentic moments that made JGU stand out as a lively and inclusive community.

2. Content Creation & Video Editing
Our team produced and edited multiple video stories and montages that brought the campus experience to life. Each piece was tailored for digital platforms, designed to maintain consistency in tone and storytelling, while still feeling genuine and student-driven.

Bringing the Brand Closer

Through real student voices and organic visuals, JGU’s social presence became more approachable and emotionally resonant. The audience didn’t just learn about the university, they felt its culture, energy and environment. The content bridged the gap between institutional communication and student perspective.

Impact:

  • Noticeable increase in video engagement across digital platforms
  • Positive feedback from current students and alumni for authentic representation
  • Boost in reach and organic traction from peer sharing
  • Strengthened emotional connect with prospective students
  • Creation of a consistent, student-centric digital narrative

Outcome:

By blending user-generated authenticity with professional storytelling, JGU transformed its content into a community voice. The initiative turned everyday campus moments into meaningful digital experiences, helping the university grow trust, relatability, and visibility among its audiences.