Qalaa, a bakery in Guwahati known for its freshly baked cakes, breads, and pastries, partnered with us to shape its brand identity and grow its online presence. The goal was to make Qalaa stand out as a modern, warm, and memorable bakery that people connect with instantly.

The Challenge – Though Qalaa was loved by locals, its brand identity and social media lacked consistency. The challenge was to create a unified visual voice and make its content more engaging in a competitive bakery space.

The Strategy – We built a fresh visual identity with a soothing color palette, elegant typography, and minimal design. On social media, we focused on storytelling from baking moments and behind-the-scenes visuals to customer favorites and festive specials. Each post was curated to reflect Qalaa’s personality: comforting, creative, and authentic.

The Outcome – The rebranding gave Qalaa a strong, recognizable presence. Social media engagement grew, with more followers, inquiries, and repeat customers. Qalaa now stands out as one of Guwahati’s most loved and visually distinct bakeries.