Raymond, one of India’s most iconic fashion and lifestyle brands, partnered with us to strengthen its presence in Guwahati through Ethnix by Raymond and The Raymond Shop. The focus was on showcasing premium collections for festive occasions, weddings, and everyday fashion while connecting with a younger audience.

The Challenge – In a market crowded with both traditional wear and fast fashion, Raymond needed to stand out as the brand that combines timeless quality with modern style. The challenge was to build relevance among younger consumers while also driving footfall to its Guwahati stores during key festive periods.

The Strategy – We positioned Raymond as the go-to brand for premium festive and formal fashion in the city. The approach combined influencer-led storytelling, festival-focused campaigns, and a strong social media presence with Instagram-first content. On-ground activations and targeted promotions were planned around occasions like Durga Puja to create cultural resonance and urgency.

The Outcome – Creators highlighted the versatility of Raymond’s ethnic and western collections through engaging reels and styling content. Social media campaigns amplified brand visibility, while in-store promotions and festive campaigns attracted new customers. The brand strengthened its connection with younger audiences and reinforced its image as Guwahati’s trusted destination for premium fashion.