Objective:
Samsung sought to boost visibility and drive high-intent conversions for its latest product line. The key goals were to Communicate product features authentically, Expand reach via credible creators, Drive measurable actions through ad amplification and to Ensure regional and audience relevance at scale.
Our Solutions:
We designed a dual-layer strategy that combined influencer storytelling with performance-driven media buys.
✅ Influencer Collaboration
- Onboarded 30+ mid-tier and micro influencers from key markets
- Focused on relatability, regional representation, and product education
- Scripted authentic creator narratives highlighting key features and USPs
✅ Performance Amplification
- Repurposed top-performing creator content into Meta & Google ads
- Used intent-driven targeting (remarketing, interest, and custom audiences)
- Ran conversion-optimized campaigns to guide users through the funnel
✅ Regional & Audience Precision
- Segmented creatives by language and region
- Aligned messaging with user preferences and product use cases
- Monitored performance in real-time to reallocate spends dynamically
Impact:
| Metric | Result |
|---|---|
| Impressions Generated | 12 Million+ |
| Conversion Rate Uplift | 28% Increase |
| Engagement Metrics | Significant Spike |
| Ad Click-Through Rate (CTR) | Above Industry Benchmark |
| Influencer Content Usage Rate | 80% repurposed as ads |
Outcome:
The campaign delivered a seamless blend of storytelling and sales performance. By aligning creators with platform-level targeting, we maximized ROI while keeping communication human and localized. Samsung’s digital ecosystem experienced a measurable boost in both visibility and conversions, making this campaign a blueprint for creator-led performance success.