Objective:

To transform everyday beverage consumption into a moment of joy and connection. Each Sprite bottle became a trigger for laughter by linking humor with direct engagement on WhatsApp, turning a casual drink into a shareable experience while driving measurable fan interaction.

Joke in a Bottle

Launched across urban markets, every Sprite bottle carried a QR code. When scanned, it opened a WhatsApp chat with the brand. A “joke of the day” popped up short, witty, and designed for easy sharing. Alongside jokes, users unlocked meme stickers, quick challenges, and the chance to submit their own humor to feature on future bottles.

As participation grew, WhatsApp transformed into a playful stage where brand and fans co-created fun. Sprite wasn’t just selling a drink, it was selling a laugh.

When the Chat Became the Campaign

Instead of relying on big ads or influencers alone, Sprite doubled down on peer-to-peer sharing. The jokes weren’t pushed through mass media but through the most personal channel ‘WhatsApp’.

Forward chains, inside jokes, and sticker packs spread Sprite’s identity organically. Each share was both entertainment and brand reinforcement.

Impact:

  • 15,000+ QR scans in 2 weeks
  • 65% opt-in rate to WhatsApp channel
  • 30% daily engagement with jokes, memes, and challenges
  • 5,000+ fan-submitted jokes → 20 featured on bottles
  • 12% sales uplift in participating outlets
  • Stronger brand recall as “the drink that makes you laugh”

Outcome:

By the end of the campaign, Sprite wasn’t just another beverage on the shelf, it was the brand that made people laugh. A simple “joke in a bottle” turned WhatsApp into a viral stage, proving that humor + direct engagement could drive both smiles and sales.

The campaign showed that when brands tap into joy, they plant something real not in the ground, but in conversations