Tea Villa Cafe, a popular pure-veg multicuisine restaurant in Guwahati, partnered with us to enhance its social media presence and build stronger brand recall among young diners and families. Known for its wide range of teas, global menu, and elegant ambience, the goal was to highlight Tea Villa Cafe as a modern, welcoming space where great food meets great moments.

The Challenge – While Tea Villa Cafe had strong offline popularity, its digital presence did not reflect the same warmth and diversity of experience. The challenge was to showcase the cafe’s ambience, its Jain and vegetarian-friendly menu, and its premium yet casual vibe in a way that resonated with Guwahati’s growing food community.

The Strategy – We built a visually rich content plan combining food photography, café lifestyle reels, and influencer features to capture the full Tea Villa experience. Each campaign was aligned with local events, festivals, and trending moments to stay relevant and engaging. We also introduced interactive content like polls, behind-the-scenes stories and customer spotlights to foster community engagement. Paid promotions were optimized to increase reach and footfall, while collaborations with food influencers added credibility and freshness to the brand.

The Outcome – The new content approach helped Tea Villa Cafe connect more deeply with its audience. Engagement on posts and reels grew significantly, leading to increased dine-ins and delivery orders. The cafe’s social media now mirrors its real-life charm, vibrant, inviting and full of flavor establishing Tea Villa Cafe as one of Guwahati’s most loved vegetarian dining destinations.