Objective:
Whisper sought to destigmatize menstrual health conversations in underserved regions and equip young girls with the knowledge, products, and confidence they need. The goal was to build trust, foster open dialogue, and reinforce Whisper’s positioning as a socially conscious leader in feminine care, especially in communities where period talk is still taboo.
Our Solutions:
We launched an integrated awareness campaign that combined peer-led digital advocacy with grassroots education and product access.
✅ Influencer & Educator Collaboration
- Identified and onboarded 100+ young female influencers, health educators, and peer leaders
- Created relatable reels, testimonials, and Q&A content in regional languages
- Focused on breaking myths, promoting hygiene, and normalizing period talk
✅ On-Ground School & College Workshops
- Activated 200+ institutions for menstrual health awareness sessions
- Distributed Whisper product kits and conducted hygiene education modules
- Engaged school authorities, peer mentors, and parents to build a supportive ecosystem
✅ Regionalized Digital Strategy
- Designed content with a local lens addressing cultural sensitivities and misinformation
- Used WhatsApp groups and community pages for amplification
- Promoted myth-busting reels, hygiene tips, and campaign highlights
Impact:
| Metric | Result |
|---|---|
| Educational Institutions Covered | 200+ Schools & Colleges |
| Product Samples Distributed | 50,000+ Whisper Kits |
| Influencer/Digital Collaborators | 100+ Regional Female Voices |
| Community Engagement | 3M+ Reached Across Digital + On-Ground |
| Brand Trust & Sentiment | Significant Uplift (Post-Campaign Polls) |
Outcome:
The campaign didn’t just raise awareness, it sparked real conversations. By making menstrual health relatable and accessible through trusted peer voices and consistent school engagement, Whisper created lasting impact. The brand deepened its connection with Gen Z girls, established community-level trust, and solidified its role as a champion of menstrual education and empowerment in India’s most sensitive regions.