Objective:

Zomato wanted to deepen its engagement with young audiences by driving real conversations and experiences around food discovery. The goal was to make the brand more relatable and visible among college students and local communities through authentic influencer collaborations and on-ground buzz.

Our Solutions:

We designed an influencer marketing strategy that focused on authenticity, relatability and regional impact. By partnering with micro and mid-tier creators who resonated with student audiences, we turned everyday dining experiences into shareable stories. Each collaboration was crafted to highlight the ease, convenience and joy of using Zomato, from ordering comfort food to discovering new local favourites.
Our team managed the entire influencer flow, from shortlisting and briefing to content review and performance tracking. The campaign maintained a strong local flavour, using humour, food moments and student life insights to build emotional connection and brand recall.

Bringing the Brand Closer

By amplifying real stories through real people, Zomato’s presence became more personal and culturally relevant. The content felt less like advertising and more like recommendations from friends, creating an authentic sense of community around food.

Impact:

• Significant spike in local engagement and reach among student audiences
• Improved brand perception through relatable creator-led storytelling
• Strong increase in mentions and shares across regional social media
• Enhanced trust and loyalty within the youth segment

Outcome:

Through carefully planned influencer collaborations, Zomato built deeper connections with its audience. The campaign transformed food discovery into a shared experience, strengthening the brand’s image as a trusted, fun and everyday companion for food lovers everywhere.