Sneha Jasrasaria Quick answer
AI tools like ChatGPT, Gemini and Google AI Overviews mention businesses they can understand and trust. Make your website clear about who you are, what you do and where, answer common customer questions in plain words, keep your Google Business Profile complete, and earn mentions and reviews on other trusted sites.
Key takeaways
- Say clearly what you do, for whom and where, on every key page
- Answer real customer questions in short, direct paragraphs
- Keep your name, address and phone the same everywhere online
- Reviews and mentions on other sites build trust for AI tools too
More people now ask AI tools for recommendations: “best bakery in Guwahati”, “marketing agency for a clinic”, “who does campus promotions in Assam”. If these tools do not understand your business, they will recommend someone else.
This new practice is often called generative engine optimisation (GEO). Here is how to start.
1. Say what you do in one clear sentence
Every important page should answer three questions within the first few lines:
- What do you do?
- Who is it for?
- Where do you work?
For example: “Cygnus Marketing is a marketing agency in Guwahati that runs social media, influencer, performance and on-ground campaigns for brands across India.”
2. Answer real questions in plain words
AI tools pull short, direct answers. Write pages and blog posts around the questions customers actually ask:
- How much does it cost?
- How long does it take?
- What is included?
- How is it different from the alternative?
Put the answer in the first one or two sentences, then explain. Use headings that match the question.
3. Use structure
- Headings (H2, H3) for each topic.
- Lists and tables for steps and comparisons.
- FAQ sections with short answers.
- Schema markup (Organization, LocalBusiness, FAQ, Article) so machines can read your facts.
4. Keep your details the same everywhere
Your business name, address and phone number should match on your website, Google Business Profile, Instagram, Facebook, LinkedIn and directories. Mixed details confuse both search engines and AI tools. Our Google Business Profile guide covers this step by step.
5. Earn mentions and reviews
AI tools trust what others say about you. Helpful signals include:
- Google reviews with real detail.
- Mentions in local news, blogs and directories.
- Case studies with real client names and results.
- Founder and team profiles on LinkedIn.
6. Show real proof
Publish case studies with the client, the problem, what you did and the numbers. Specific facts are easier for AI to quote than general claims. See how we do this on our work.
7. Keep content fresh
Update key pages when prices, services or locations change. Add a “last updated” date. Old facts get repeated by AI tools, so fix them at the source.
A quick GEO checklist
| Task | Done |
|---|---|
| Clear “what, who, where” line on home and service pages | |
| FAQ section on main pages | |
| Complete Google Business Profile | |
| Same name, address, phone everywhere | |
| At least three detailed case studies | |
| Founder profile and About page |
Need a hand?
We build websites and content that are clear for people, search engines and AI tools. See our website page or contact us.