So, you’ve decided to work with Cygnus.
Here is the whole thing, in plain words. Twelve steps, twelve different people, and zero guesswork.
Show me the stepsFor us, marketing doesn’t start with creating posts. It starts with understanding your business.
that’s why steps 1 and 2 are all homework
Twelve steps, each done by a different person who is great at that one thing. Follow the yellow line.
Done by ourResearch Analyst
When: Week 1
Before we post anything, we scroll. A lot. We look at the best pages in your industry and find out what people there love.
yes, scrolling is part of the job
Done by ourCompetitor Analyst
When: Week 1
Next, we look at your competitors and the ads they are running. What works for them? What are they missing? That gap is where you win.
friendly spying only
Done by ourContent Strategist
When: Week 1, then every month
All that research turns into a content calendar. You see every reel, post and festival plan for the month before anything goes live.
bye bye, “what do we post today?”
Done by ourScriptwriter
When: Week 2
Every reel starts on paper. We write a hook that stops the scroll, a simple message, and a clear next step for the viewer.
the first 2 seconds decide everything
Done by ourProduction Team
When: Week 2
Our crew brings the camera, lights and mics. We shoot at your place, or at Cygnus Studio, our own studio in Guwahati.
lights, camera, chai
Done by ourVideo Editor
When: Week 2 and 3
This is where raw clips become reels people watch till the end. Quick cuts, subtitles, music and a little bit of magic.
watch time is the real score
Real example
Done by ourGraphic Designer
When: Week 2 and 3
Carousels and posts that look like one brand. Your colours, your fonts, and easy to understand in one second.
swipe right. literally.
Done by ourSocial Media Manager
When: Every day
We post at the right time, reply to comments and DMs, and keep your page active every single day. You just watch it grow.
we never leave you on seen
Done by ourFestive Content Designer
When: Before every festival
Diwali, Bihu, Durga Puja, Eid, Christmas. Your brand shows up on time with festive posts and stories made for the day.
no last minute panic
Done by ourUGC and Creator Manager
When: Every month
UGC means content made by real customers and creators. It feels honest, so people trust it more than a polished ad.
real people = real trust
Real example
Done by ourPerformance Marketer
When: Always on, checked every week
We make ads from your product and what your competitors are doing. Every ad gets one job before a single rupee is spent.
one ad, one job
Done by ourData and Insights Analyst
When: Every month
Every month we check what worked, learn from it and make next month better. Marketing is not a one time task. It keeps growing.
rinse, repeat, grow
Most brands get one “social media person” who does everything. We don’t work like that. Every step has its own expert, so nothing is rushed and nothing is guessed.
This is how we work for every brand. Here is what it looks like when it’s done.
Still curious? Ask us directly.
Yes. Research, competitors, the calendar, scripts, shoots, editing, design, posting, festive content, UGC, ads and reports are each done by a person who is good at that one thing. You talk to one person from our team, and they handle the rest.
Never. You see the calendar, the scripts, the designs and the reels first. Nothing goes live until you say yes.
Wherever it works best. At your shop, office or location, or at Cygnus Studio, our own studio in Guwahati.
Every ad campaign has one goal. Awareness gets more people to know you. Leads gets you more calls and enquiries. Sales gets you more orders and visits. We pick the goal with you before we start.
Every month you get a simple report with your reach, engagement, followers, leads and best posts. Then we use it to make next month better.
Tell us about your brand. We will start with step one: getting to know your business.
