BTL activation agency in Guwahati and Northeast India
Brand activations that put your product in people’s hands
Sampling, store and mall activations, exhibitions, feet on street and door to door campaigns, planned and run by our own ground teams.
Plan your activation
Tell us the product, city and dates. We’ll send a plan with team size and cost.
- Trained ground teams across Northeast India and the rest of India
- Photos, videos and reports from every location
- 3 day set-up from a confirmed brief
- Whisper kits given out
- 50,000+
- Lotte Pepero samples
- 10,000+
- cities covered
- 150+
Trusted by Samsung, Zomato, Amazon Pay and 100+ brands across India
At a glance
Last updated
- What
- BTL campaigns and brand activations by Cygnus Marketing
- Who it is for
- Brands, companies and agencies that need reach and on-ground execution
- Where
- Guwahati, Assam, all of Northeast India and brands across India, managed online
- How it works
- Brief → Plan and staff → Activate → Report
- Proof
- Oriflame: 12 cities at once · Lotte Pepero: 30 schools and colleges · Whisper: 200+ schools and colleges · rated 4.8 on Google
- Start with
- A short call, then a clear plan and quote
Featured campaign
Oriflame: creator meetups in 12 cities at once
We ran Oriflame’s on ground campaign across 12 cities in Northeast India and East India at the same time, with creator meetups in every city, one plan and one report.
- Creator meetups in every city
- On ground and online, working together
- One plan and one report for all 12 cities
- 12
- cities at once
- 150+
- influencers
- 100M+
- reach
Why most activations fall flat
- Promoters who don’t know the product.So nobody listens to them.
- Samples given, no follow up.And no idea who tried it.
- No photos, no numbers.You just hope it went well.
- Weeks to set up.The season is over by then.
Our teams are trained, tracked and live in 3 days.
Activations we run
Planned, staffed and reported by Cygnus.
- Product samplingIn schools, colleges, offices, societies and markets.
- Store promotionsPromoters and demos that lift sales at the shelf.
- Mall activationsStalls, games and offers where families shop.
- ExhibitionsStalls designed, staffed and run for real conversations.
- Feet on streetTeams that cover your target areas, street by street.
- Door to doorDirect conversations with households and shops.
- Trained promotersBriefed on your product before day one.
- Live reportingAttendance, photos, feedback and numbers every day.
How it works
From brief to ground in days.
Brief
You share the product, cities, dates and goal.
Plan and staff
We pick locations, hire and train the team, and prepare material.
Activate
Our teams go live, with supervisors on the ground.
Report
Photos, feedback and numbers from every location.
Activations we’ve run
From schools to stores to exhibitions.
- 12 cities at once
- 150+ influencers
- 100M+ reach
- 30 schools and colleges
- 10,000+ samples given out
- Guwahati
- 200+ schools and colleges
- 50,000+ kits given out
- 3M+ people reached
- Hands-on product trials
- Guwahati
- Rosewater was the hit of the day
Plan your activation. It takes 30 seconds.
Get my activation planWhat clients say on Google
4.828 Google reviews
See all reviews-
★★★★★ Google review
Highly recommend Cygnus Marketing. Their team is incredibly professional, creative, and results-driven. They have made a massive difference in our marketing efforts, and the communication has been top-notch throughout our partnership. Five stars well deserved.
Deep DekaLocal Guide
-
★★★★★ Google review
I’ve had a fantastic experience working with Cygnus Marketing. They have been instrumental in scaling my brand’s reach through highly targeted Meta Ads and expert management of our social accounts. What really sets them apart is their content creation; the video quality and editing are top-tier and have significantly boosted our engagement. I am incredibly satisfied with the results and would highly recommend their services to anyone looking to level up their social media presence.
Rohit Jain
-
★★★★★ Google review
Cygnus Marketing has completely transformed the way I look at marketing, their ideas are fresh, impactful, and results-driven. Truly one of the most professional and creative teams I’ve ever worked with!
Bibek Saha
Questions, answered
Still curious? Ask us directly.
What is a BTL activation?
BTL, or below the line, means marketing that meets people in person: sampling, store promotions, mall stalls, exhibitions, feet on street and door to door campaigns.
Where can you run activations?
Across Guwahati and Northeast India, and in 150+ cities in India through our team and partner network.
Do you provide promoters and staff?
Yes. We hire, train and supervise the team, and brief them on your product before day one.
How do we know the activation worked?
You get daily reports with attendance, photos, videos, feedback and numbers from every location.
How much does a BTL campaign cost?
It depends on cities, days, team size and material. Share your brief and we’ll send a clear quote.
How fast can you start?
We’re known for a 3 day set-up time from a confirmed brief.
Let’s put your brand in people’s hands.
Share your product, city and dates. We’ll send an activation plan with team size and cost.