Sneha Jasrasaria Quick answer
Google Ads lets you show ads to people searching for what you sell. Start with a Search campaign targeting a few high-intent keywords in your area, write clear ads with your offer, send clicks to a focused landing page, set a daily budget you are comfortable with, and track calls and form leads as conversions.
Key takeaways
- Start small with Search campaigns and high-intent keywords
- Use location targeting for local businesses
- A focused landing page lifts conversions
- Track leads as well as clicks
How Google Ads works
You choose keywords, write ads and set a budget. When people search those keywords, Google runs an auction. You pay when someone clicks.
Campaign types
| Type | Shows on | Good for |
|---|---|---|
| Search | Google results | Leads from people searching now |
| Performance Max | All Google channels | Scaling with conversion data |
| Display | Websites and apps | Awareness and remarketing |
| YouTube | YouTube | Video awareness |
| Local / Maps | Google Maps | Store visits and calls |
Step 1: Choose keywords
Pick searches that show intent to buy: “social media agency in guwahati”, “bridal makeup artist near me”. Use phrase and exact match to start.
Step 2: Add negative keywords
Exclude searches like “free”, “jobs”, “course”, “salary” if they do not fit.
Step 3: Target your area
Set location to your city or service radius.
Step 4: Write the ad
- Headline with the service and city.
- A clear offer or reason to choose you.
- Call extension and sitelinks.
Step 5: Landing page
Send clicks to a page made for that search, with a short form and WhatsApp button. Read how to build a landing page that converts.
Step 6: Track conversions
Track form submits, calls and WhatsApp clicks. Without tracking, you are guessing.
Step 7: Review weekly
- Search terms report: add negatives.
- Pause keywords with spend and no leads.
- Test new ad copy.
Ad copy tips
- Include the keyword in a headline.
- Mention your city or area.
- Add a clear benefit: same-day delivery, free consultation, 4.7 rating.
- Use all available headlines and descriptions.
- Add call, location, sitelink and callout extensions.
Common beginner mistakes
- Broad match keywords with no negatives.
- Sending all ads to the home page.
- No conversion tracking.
- Changing settings daily before data builds.