Sneha Jasrasaria Quick answer
Google Business Profile posts are short updates, offers or events that appear on your listing in Google Search and Maps. Post at least once a week with a clear photo, a short message and a button like Call or Book. They keep your profile active, give searchers a reason to choose you and help show what you offer.
Key takeaways
- Posts keep your profile fresh and active
- Offers and events get the most attention
- Use real photos, not text-heavy graphics
- A weekly routine is easy to keep
Most businesses set up a Google profile and forget it. Regular posts are an easy way to stand out in the local results.
The three post types
| Type | Use it for |
|---|---|
| Update | News, new products, tips, photos |
| Offer | Discounts and deals with dates |
| Event | Workshops, launches, live music nights |
Post ideas by business
- Cafe: new menu item, weekend live music, festive specials.
- Salon: bridal season offer, new treatment, before-and-after.
- Gym: new batch timings, free trial week, member transformation.
- Coaching: new batch, results, demo class.
- Store: new arrivals, sale dates, festive collection.
How to write a good post
- A real, bright photo (people and products work best).
- A short headline: “Diwali sweet boxes now available”.
- Two or three lines of detail.
- A clear button: Call, Order, Book or Learn more.
A weekly routine
| Day | Post |
|---|---|
| Monday | Product or service highlight |
| Thursday | Offer or event |
Twice a week is great; once a week is a solid habit.
Other things to keep fresh
- Add new photos monthly.
- Answer questions in the Q&A section.
- Reply to every review. See getting more Google reviews.
- Update holiday hours.
Track results
In your profile performance, look at calls, direction requests and website clicks each month.
Writing tips for posts
- Lead with the benefit or offer.
- Keep it short and specific.
- Include a date for offers and events.
- Use a clear button that matches the goal.
- Avoid phone numbers in the text (use the call button instead).
Photo tips
Use bright, real photos in landscape or square format. Avoid images heavy with text, as they can be cropped badly. Show people enjoying your product or service where possible.
Seasonal planning
Plan posts around your busy seasons, festivals and local events. Prepare photos in advance so posting stays easy during busy weeks.
Let us run it
We manage profiles end to end, from posts to reviews. See our Google Business Profile service.