About Aldo
Aldo is an international footwear and accessories brand. It wanted mystery shopper audits of its stores to check service, product knowledge and billing.
Why it matters: Premium footwear depends on in-store service, so audits showed where the shopping experience slipped.
The challenge
Aldo wanted an honest view of what customers experience in its stores and outlets, beyond what internal reports show. Service quality, pricing and display can vary a lot from one location to another.
How we delivered mystery audits for Aldo
Our trained mystery shoppers visited as regular customers, following a structured checklist covering greeting, product knowledge, display, hygiene, pricing and billing. Every visit was scored on the same parameters so results could be compared fairly.
Reports with photos, timings and improvement notes were shared within the agreed turnaround. Repeat audit cycles showed whether scores improved over time and where training was needed.
For Aldo, the work covered mystery shopper visits at aldo stores, checks on greeting, product knowledge, trial experience and billing and scored reports with photos and recommendations.
Results
Here is what the campaign delivered for Aldo, in numbers and outcomes shared with the brand.
- Store visits audited: 60+
- Audit parameters: 40
- Average store score: Up from 72% to 88% over 3 cycles
- Report turnaround: 48 hours
- Cities covered: 5
Marketing terms used in this project
- Mystery audit
- An anonymous visit by a trained shopper to check the real customer experience.
- Audit parameters
- The fixed checklist points each store is scored on.
- Planogram compliance
- Whether products are placed on shelves exactly as the brand’s display plan says.
- Retail visibility
- How easily a shopper can see a brand’s products in a store.
Frequently asked questions
What did Cygnus Marketing do for Aldo?
Cygnus Marketing delivered mystery audits for Aldo, covering mystery shopper visits at aldo stores, checks on greeting, product knowledge, trial experience and billing and scored reports with photos and recommendations.
What results did Aldo get?
Store visits audited: 60+; audit parameters: 40; average store score: Up from 72% to 88% over 3 cycles.
Can Cygnus Marketing do mystery audits for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
