About BodyCafe
BodyCafe is a skincare brand. It wanted women business owners in Guwahati to try its products in person, through a guided sampling experience at a business meetup.
Why it matters: Skincare is personal, so letting women try products in person built trust faster than any ad.
The challenge
BodyCafe wanted on-ground execution in Guwahati that is planned, tracked and reported, with real conversations at the centre.
How we delivered on-ground field activity for BodyCafe
We deployed a trained field team with a clear script, target list and daily plan. Each team member knew the brand’s key messages and how to handle common questions.
Work was tracked through daily check-ins, photos and reports, so the brand could see coverage and feedback in real time and adjust the plan quickly.
For BodyCafe, the work covered sampling at a women's business meetup and guided product experience.
Results
Here is what the campaign delivered for BodyCafe, in numbers and outcomes shared with the brand.
- Crowd favourite: Rosewater
- Product trials: Hands-on, by every guest
- Audience: Women business owners in Guwahati
- Customer feedback: Collected on the spot
Marketing terms used in this project
- FOS (feet on street)
- A field team that meets customers, retailers or partners in person.
- On-ground activation
- A physical brand activity in a store, event, office or public space.
- Field reporting
- Daily updates with photos and numbers from the team on the ground.
Frequently asked questions
What did Cygnus Marketing do for BodyCafe?
Cygnus Marketing delivered on-ground field activity for BodyCafe, covering sampling at a women's business meetup and guided product experience.
What results did BodyCafe get?
Crowd favourite: Rosewater; product trials: Hands-on, by every guest; audience: Women business owners in Guwahati.
Can Cygnus Marketing do on-ground field activity for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
