About Cafe Iniesta
Cafe Iniesta is a cafe in Guwahati. Before launch, it needed a complete brand identity, food photography and a menu and packaging system that looks great in person and online.
Why it matters: A new cafe gets one chance at a first impression, so the brand, menu and food photos had to be ready on day one.
The challenge
Cafe Iniesta was using designs that looked different on every channel. For a cafe business in Guwahati, that makes the brand harder to remember and harder to trust. They needed one clear look across print, store and social media.
How we delivered brand design for Cafe Iniesta
We began with the brand identity: logo use, colour palette and typography, written down as simple brand guidelines. From there we built a design system of reusable templates so every new creative stays consistent and is quick to produce.
Each creative was designed for its job: offer posts lead with the deal, signage is readable from a distance, catalogues make products easy to compare. Print files were prepared to press standards, and social files were sized for feed, stories and reels covers.
For Cafe Iniesta, the work covered complete brand identity: logo, palette and typography, food photography for menu and social and menu, packaging and in-cafe visual system.
Results
Here is what the campaign delivered for Cafe Iniesta, in numbers and outcomes shared with the brand.
- Brand assets delivered: 60+
- Dishes photographed: 45+
- Menu and packaging pieces: 12
- Instagram reach after launch: 2 lakh+
- Launch-month footfall: 1,500+ guests
Marketing terms used in this project
- Brand guidelines
- A short rulebook for how the logo, colours and fonts are used, so anyone can design on brand.
- Design system
- A set of ready templates and parts that keep every creative consistent and fast to make.
- Visual hierarchy
- Arranging a design so the most important message is seen first.
- Collateral
- Printed and digital material that supports sales, such as brochures, catalogues, menus and dealer boards.
Frequently asked questions
What did Cygnus Marketing do for Cafe Iniesta?
Cygnus Marketing delivered brand design for Cafe Iniesta, covering complete brand identity: logo, palette and typography, food photography for menu and social and menu, packaging and in-cafe visual system.
What results did Cafe Iniesta get?
Brand assets delivered: 60+; dishes photographed: 45+; menu and packaging pieces: 12.
Can Cygnus Marketing do brand design for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
