About Domino's
Domino’s wanted to be the first pizza students think of. The brand needed campus ambassadors, student coupons and fest activations in colleges across India, with app sign-ups that could be counted.
Why it matters: Pizza orders spike around college life, so ambassadors and fest activations kept Domino’s top of mind on campus.
The challenge
Domino's wanted to reach students in a way that feels real, not like another ad. Young audiences ignore most advertising, so the brand needed to show up inside campus life.
How we delivered campus promotion for Domino's
We used our campus network to plan activations school by school and college by college, with permissions, timings and trained promoters arranged in advance. Student ambassadors helped make the brand part of fests, hostels and classrooms.
Every activation was designed to move students from the campus to the brand online, through contests, sampling, QR codes, hashtags and user-generated content. Our team shared photo-verified reports so the brand could see exactly what happened on the ground.
For Domino's, the work covered campus ambassador programme in colleges, student-only coupon codes and pizza-party contests and hostel and fest activations.
Results
Here is what the campaign delivered for Domino's, in numbers and outcomes shared with the brand.
- Colleges activated: 50+
- Campus ambassadors: 120+
- Coupon redemptions: 18,000+
- Student app sign-ups: 9,500+
- Fest activations: 25
Marketing terms used in this project
- Campus activation
- A brand event or experience run inside a school or college.
- Student ambassador
- A student who represents the brand among peers and drives participation.
- Sampling
- Giving people a product to try so they experience it first hand.
- User-generated content (UGC)
- Posts and videos made by real customers or participants instead of the brand.
Frequently asked questions
What did Cygnus Marketing do for Domino's?
Cygnus Marketing delivered campus promotion for Domino's, covering campus ambassador programme in colleges, student-only coupon codes and pizza-party contests and hostel and fest activations.
What results did Domino's get?
Colleges activated: 50+; campus ambassadors: 120+; coupon redemptions: 18,000+.
Can Cygnus Marketing do campus promotion for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
