About Extrian
Extrian needed large volumes of audio and video transcribed accurately, with speaker labels and timestamps, in several languages.
Why it matters: Large audio and video archives are only useful when searchable, so accurate transcripts made Extrian’s content usable.
The challenge
Extrian had large amounts of data or content that needed careful human review to keep the platform accurate, safe and easy to use.
How we delivered transcription for Extrian
We trained a dedicated team on the platform’s rules, set up a clear workflow and combined automated checks with human review for accuracy.
Quality checks and regular reports kept accuracy high and showed the impact on the platform’s users.
For Extrian, the work covered audio and video transcription at scale, speaker labelling and timestamps and two-level quality review.
Results
Here is what the campaign delivered for Extrian, in numbers and outcomes shared with the brand.
- Hours transcribed: 5,000+
- Accuracy: 99%
- Languages: 6
- Turnaround: 48 hours per batch
- Transcribers deployed: 80+
Marketing terms used in this project
- Content moderation
- Reviewing posts or listings to remove harmful or wrong content.
- Data tagging
- Labelling items with the right attributes so they can be searched and filtered.
- SLA
- Service level agreement: the agreed time and quality standard for the work.
Frequently asked questions
What did Cygnus Marketing do for Extrian?
Cygnus Marketing delivered transcription for Extrian, covering audio and video transcription at scale, speaker labelling and timestamps and two-level quality review.
What results did Extrian get?
Hours transcribed: 5,000+; accuracy: 99%; languages: 6.
Can Cygnus Marketing do transcription for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
