About Fitness Science
Fitness Science is a recovery and physiotherapy centre in Guwahati. It needed a brand identity and explainer creatives that make recovery therapies easy to understand.
Why it matters: Recovery and physiotherapy are hard to explain, so clear creatives help people understand why they should book.
The challenge
Fitness Science needed design support that keeps up with the business: offers, launches, signage and social posts, all on brand and delivered fast.
How we delivered brand design for Fitness Science
We began with the brand identity: logo use, colour palette and typography, written down as simple brand guidelines. From there we built a design system of reusable templates so every new creative stays consistent and is quick to produce.
Each creative was designed for its job: offer posts lead with the deal, signage is readable from a distance, catalogues make products easy to compare. Print files were prepared to press standards, and social files were sized for feed, stories and reels covers.
For Fitness Science, the work covered brand identity for a recovery and physiotherapy centre, service explainer creatives for recovery therapies and clinic signage, brochures and social templates.
Results
Here is what the campaign delivered for Fitness Science, in numbers and outcomes shared with the brand.
- Design assets delivered: 60+
- Brochures and flyers: 8
- Social templates: 12
- Walk-in enquiries: 30% higher
- Turnaround per creative: 48 hours
Marketing terms used in this project
- Brand guidelines
- A short rulebook for how the logo, colours and fonts are used, so anyone can design on brand.
- Design system
- A set of ready templates and parts that keep every creative consistent and fast to make.
- Visual hierarchy
- Arranging a design so the most important message is seen first.
- Collateral
- Printed and digital material that supports sales, such as brochures, catalogues, menus and dealer boards.
Frequently asked questions
What did Cygnus Marketing do for Fitness Science?
Cygnus Marketing delivered brand design for Fitness Science, covering brand identity for a recovery and physiotherapy centre, service explainer creatives for recovery therapies and clinic signage, brochures and social templates.
What results did Fitness Science get?
Design assets delivered: 60+; brochures and flyers: 8; social templates: 12.
Can Cygnus Marketing do brand design for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
