About GD Goenka Toddler House
GD Goenka Toddler House is a playschool in Guwahati. During admission season, it wanted content for parents on activities and safety, leading to enquiries and campus visits.
Why it matters: Parents choose a playschool on safety and care, so content about daily activities builds trust during admissions.
The challenge
GD Goenka Toddler House had a following, but posting was irregular and the page was not bringing enough enquiries. Like most playschool brands in Guwahati, they needed a page that looks active every week and turns attention into DMs, calls and visits.
How we delivered social media marketing for GD Goenka Toddler House
We started with a content strategy built on three or four content pillars: product or service showcases, behind the scenes, customer proof and offers. Every month we planned a content calendar around sales goals, festivals and local events, so the page never went quiet.
Reels were scripted with a strong hook in the first two seconds, then shot and edited for watch time and shares. Static posts and carousels kept the visual identity consistent, while captions, hashtags and highlights were written for search inside Instagram.
Community management ran daily: replying to comments and DMs, sharing user-tagged posts and guiding every enquiry to WhatsApp or a call. Each month we reviewed reach, engagement rate, saves and enquiries, and doubled down on the formats that worked.
For GD Goenka Toddler House, the work covered admission-season campaigns for a playschool, parent-focused content on activities and safety and event and celebration coverage.
Results
Here is what the campaign delivered for GD Goenka Toddler House, in numbers and outcomes shared with the brand.
- Posts and reels: 70+
- Instagram reach: 3 lakh+
- Admission enquiries: 250+
- Campus visit bookings: 120+
- Follower growth: 55%
Marketing terms used in this project
- Content pillars
- The three to five themes a brand posts about again and again, so the page feels planned and easy to recognise.
- Hook
- The first one or two seconds of a reel that make people stop scrolling.
- Engagement rate
- Likes, comments, shares and saves divided by reach. It shows how much people care, beyond how many saw the post.
- Social proof
- Reviews, customer stories and tagged posts that show real people trust the brand.
Frequently asked questions
What did Cygnus Marketing do for GD Goenka Toddler House?
Cygnus Marketing delivered social media marketing for GD Goenka Toddler House, covering admission-season campaigns for a playschool, parent-focused content on activities and safety and event and celebration coverage.
What results did GD Goenka Toddler House get?
Posts and reels: 70+; instagram reach: 3 lakh+; admission enquiries: 250+.
Can Cygnus Marketing do social media marketing for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
