Gharana

About Gharana

Gharana is a boutique in Guwahati. With new collections every season, it needed lookbooks, catalogues, festive creatives and price tags in one consistent style.

Why it matters: Boutiques launch new collections every season, and lookbooks give buyers a reason to visit right away.

The challenge

Gharana was using designs that looked different on every channel. For a boutique business in Guwahati, that makes the brand harder to remember and harder to trust. They needed one clear look across print, store and social media.

How we delivered brand design for Gharana

We began with the brand identity: logo use, colour palette and typography, written down as simple brand guidelines. From there we built a design system of reusable templates so every new creative stays consistent and is quick to produce.

Each creative was designed for its job: offer posts lead with the deal, signage is readable from a distance, catalogues make products easy to compare. Print files were prepared to press standards, and social files were sized for feed, stories and reels covers.

For Gharana, the work covered lookbook and catalogue design for new collections, festive and wedding-season campaign creatives and social post templates and price tags.

Results

Here is what the campaign delivered for Gharana, in numbers and outcomes shared with the brand.

• Creatives delivered: 100+
• Collections showcased: 8
• Lookbooks designed: 4
• Festive campaign enquiries: 2x
• Brand consistency: One look across store and social

Marketing terms used in this project

Brand guidelines

A short rulebook for how the logo, colours and fonts are used, so anyone can design on brand.

Design system

A set of ready templates and parts that keep every creative consistent and fast to make.

Visual hierarchy

Arranging a design so the most important message is seen first.

Collateral

Printed and digital material that supports sales, such as brochures, catalogues, menus and dealer boards.

Frequently asked questions