About Zee5, Hipi
Hipi is a short video app from Zee5. It wanted fast, friendly replies to reviews and comments, to turn complaints into conversations and improve ratings.
Why it matters: App store ratings decide downloads, so fast, friendly replies turn complaints into better reviews.
The challenge
Zee5, Hipi needed fast, consistent replies at scale, with real issues routed to the right team and clear reports on what people were saying.
How we delivered online reputation management for Zee5, Hipi
We set up response guidelines and ready replies in the brand’s voice, then trained a dedicated team to reply quickly and personally. Complaints were turned into conversations, and genuine issues were escalated with full details.
Sentiment was tracked every week, so the brand could see recurring problems and fix them at the source. Faster replies and resolved issues helped lift ratings and showed new users that the brand listens.
For Zee5, Hipi, the work covered fast, friendly responses, complaints into conversations and feature & update awareness.
Results
Here is what the campaign delivered for Zee5, Hipi, in numbers and outcomes shared with the brand.
- Reviews & comments managed: 1,200+
- Play Store ratings & sentiment: Improved
- "Thank you for replying" comments: Increased
- Trust among new users: Strengthened
- Awareness of new features: Increased
Marketing terms used in this project
- Online reputation management (ORM)
- Monitoring and responding to what people say about a brand online.
- Sentiment analysis
- Sorting feedback into positive, neutral and negative to spot trends.
- Response time
- How quickly a brand replies to a review or comment.
- Escalation
- Passing a complaint to the team that can actually fix it.
Frequently asked questions
What did Cygnus Marketing do for Zee5, Hipi?
Cygnus Marketing delivered online reputation management for Zee5, Hipi, covering fast, friendly responses, complaints into conversations and feature & update awareness.
What results did Zee5, Hipi get?
Reviews & comments managed: 1,200+; play store ratings & sentiment: Improved; "thank you for replying" comments: Increased.
Can Cygnus Marketing do online reputation management for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
