Kameez

About Kameez

Kameez is an ethnic wear boutique in Guwahati. It needed a refreshed brand identity, collection launch creatives, lookbooks and festive sale posters.

Why it matters: Ethnic wear sells on festive moods, so fresh launch creatives keep the boutique part of every season.

The challenge

Kameez was using designs that looked different on every channel. For a boutique business in Guwahati, that makes the brand harder to remember and harder to trust. They needed one clear look across print, store and social media.

How we delivered brand design for Kameez

We began with the brand identity: logo use, colour palette and typography, written down as simple brand guidelines. From there we built a design system of reusable templates so every new creative stays consistent and is quick to produce.

Each creative was designed for its job: offer posts lead with the deal, signage is readable from a distance, catalogues make products easy to compare. Print files were prepared to press standards, and social files were sized for feed, stories and reels covers.

For Kameez, the work covered brand identity refresh for an ethnic wear boutique, collection launch creatives and lookbooks and festive sale posters and social templates.

Results

Here is what the campaign delivered for Kameez, in numbers and outcomes shared with the brand.

• Creatives delivered: 90+
• Collection launches: 6
• Social templates: 10
• Festive sale enquiries: 2x
• Turnaround per creative: 48 hours

Marketing terms used in this project

Brand guidelines

A short rulebook for how the logo, colours and fonts are used, so anyone can design on brand.

Design system

A set of ready templates and parts that keep every creative consistent and fast to make.

Visual hierarchy

Arranging a design so the most important message is seen first.

Collateral

Printed and digital material that supports sales, such as brochures, catalogues, menus and dealer boards.

Frequently asked questions