About Kavita More
Kavita More is a nutritionist based in Kolkata. She wanted content that shares real nutrition value, builds trust with followers and brings in enquiries for personal consultations.
Why it matters: Nutrition advice is crowded with myths, so steady, useful content is what earns a nutritionist trust and clients.
The challenge
In a crowded nutritionist space, Kavita More wanted content that explains what they do clearly and feels personal. The goal was to raise watch time, build a consistent visual identity and earn shares from the right audience.
How we delivered content creation for Kavita More
We planned every shoot around a short brief: who the content is for, the one message each piece must land and where it will be posted. Shot lists covered reels, stories and stills in one session to keep production efficient.
In post-production we focused on retention editing: tight cuts, subtitles for silent viewing, music that fits the brand and a clear call to action at the end. Each video was exported for reels, stories and ads so one shoot fed many placements.
For Kavita More, the work covered content-first strategy, multi-format storytelling and clean visual identity.
Results
Here is what the campaign delivered for Kavita More, in numbers and outcomes shared with the brand.
- Engagement: Noticeable rise in engagement and saves
- Follower growth: Consistent, driven by value-led posts
- Community: Direct enquiries for personal consultations
- Consistency: Better visual appeal across platforms
Marketing terms used in this project
- Retention editing
- Cutting a video so people keep watching till the end, using pace, captions and visual change every few seconds.
- Shot list
- A plan of every shot needed before the shoot day, so nothing is missed.
- Visual identity
- The colours, fonts, framing and editing style that make content instantly recognisable as one brand.
- Repurposing
- Turning one piece of content into many formats for different platforms.
Frequently asked questions
What did Cygnus Marketing do for Kavita More?
Cygnus Marketing delivered content creation for Kavita More, covering content-first strategy, multi-format storytelling and clean visual identity.
What results did Kavita More get?
Engagement: Noticeable rise in engagement and saves; follower growth: Consistent, driven by value-led posts; community: Direct enquiries for personal consultations.
Can Cygnus Marketing do content creation for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
