Likhaawat

About Likhaawat

Likhaawat is a tutoring service in Guwahati. It wanted educational reels, student results and batch campaigns that fill new batches.

Why it matters: Tutors fill batches through trust and results, so student stories bring in new enrolments.

The challenge

For a tutor brand in Guwahati, Instagram is often the first place a customer checks before buying. Likhaawat needed content that builds trust quickly, a steady posting rhythm and clear calls to action that move people from scrolling to enquiring.

How we delivered social media marketing for Likhaawat

We started with a content strategy built on three or four content pillars: product or service showcases, behind the scenes, customer proof and offers. Every month we planned a content calendar around sales goals, festivals and local events, so the page never went quiet.

Reels were scripted with a strong hook in the first two seconds, then shot and edited for watch time and shares. Static posts and carousels kept the visual identity consistent, while captions, hashtags and highlights were written for search inside Instagram.

Community management ran daily: replying to comments and DMs, sharing user-tagged posts and guiding every enquiry to WhatsApp or a call. Each month we reviewed reach, engagement rate, saves and enquiries, and doubled down on the formats that worked.

For Likhaawat, the work covered educational reels and study-tip content, student results and testimonial posts and batch admission campaigns.

Results

Here is what the campaign delivered for Likhaawat, in numbers and outcomes shared with the brand.

• Reels and posts: 50+
• Instagram reach: 2 lakh+
• Admission enquiries: 200+
• Follower growth: 70%
• New batch fill rate: 90%

Marketing terms used in this project

Content pillars

The three to five themes a brand posts about again and again, so the page feels planned and easy to recognise.

Hook

The first one or two seconds of a reel that make people stop scrolling.

Engagement rate

Likes, comments, shares and saves divided by reach. It shows how much people care, beyond how many saw the post.

Social proof

Reviews, customer stories and tagged posts that show real people trust the brand.

Frequently asked questions