Losio

About Losio

Losio is a hardware fittings brand from Guwahati. It needed a brand identity, product catalogue, packaging and dealer display branding across its retail network.

Why it matters: Hardware dealers stock brands that look reliable, so catalogues and display branding win shelf space.

The challenge

Losio was using designs that looked different on every channel. For a hardware business in Guwahati, that makes the brand harder to remember and harder to trust. They needed one clear look across print, store and social media.

How we delivered brand design for Losio

We began with the brand identity: logo use, colour palette and typography, written down as simple brand guidelines. From there we built a design system of reusable templates so every new creative stays consistent and is quick to produce.

Each creative was designed for its job: offer posts lead with the deal, signage is readable from a distance, catalogues make products easy to compare. Print files were prepared to press standards, and social files were sized for feed, stories and reels covers.

For Losio, the work covered brand identity for a hardware fittings brand, product catalogue and packaging design and dealer display and showroom branding.

Results

Here is what the campaign delivered for Losio, in numbers and outcomes shared with the brand.

• Products designed for catalogue: 200+
• Packaging designs: 30+
• Dealer display units: 50+
• Dealer enquiries: 35% higher
• Brand consistency: One identity across packaging and retail

Marketing terms used in this project

Brand guidelines

A short rulebook for how the logo, colours and fonts are used, so anyone can design on brand.

Design system

A set of ready templates and parts that keep every creative consistent and fast to make.

Visual hierarchy

Arranging a design so the most important message is seen first.

Collateral

Printed and digital material that supports sales, such as brochures, catalogues, menus and dealer boards.

Frequently asked questions