About Miduty
Miduty is a wellness brand. It wanted review and query management, plus feedback reports that help its product team improve.
Why it matters: Wellness buyers want quick answers, and feedback reports helped the product team fix real issues.
The challenge
Miduty was receiving a large volume of reviews and comments across app stores and social media. Unanswered complaints were hurting ratings and the trust of new users.
How we delivered online reputation management for Miduty
We set up response guidelines and ready replies in the brand’s voice, then trained a dedicated team to reply quickly and personally. Complaints were turned into conversations, and genuine issues were escalated with full details.
Sentiment was tracked every week, so the brand could see recurring problems and fix them at the source. Faster replies and resolved issues helped lift ratings and showed new users that the brand listens.
For Miduty, the work covered review and query management on social and app stores, wellness product query responses and feedback reports for the product team.
Results
Here is what the campaign delivered for Miduty, in numbers and outcomes shared with the brand.
- Reviews and queries handled: 2,000+
- Average response time: Under 4 hours
- Rating: Up 0.5 points
- Product feedback reports: 12
- Repeat complaints: Down 30%
Marketing terms used in this project
- Online reputation management (ORM)
- Monitoring and responding to what people say about a brand online.
- Sentiment analysis
- Sorting feedback into positive, neutral and negative to spot trends.
- Response time
- How quickly a brand replies to a review or comment.
- Escalation
- Passing a complaint to the team that can actually fix it.
Frequently asked questions
What did Cygnus Marketing do for Miduty?
Cygnus Marketing delivered online reputation management for Miduty, covering review and query management on social and app stores, wellness product query responses and feedback reports for the product team.
What results did Miduty get?
Reviews and queries handled: 2,000+; average response time: Under 4 hours; rating: Up 0.5 points.
Can Cygnus Marketing do online reputation management for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
