About Moj
Moj is ShareChat’s short video app. It needed lakhs of videos tagged by background, language, genre and more, to improve recommendations.
Why it matters: Short video apps run on recommendations, and accurate tags help the right videos reach the right people.
The challenge
Moj had large amounts of data or content that needed careful human review to keep the platform accurate, safe and easy to use.
How we delivered video tagging for Moj
We trained a dedicated team on the platform’s rules, set up a clear workflow and combined automated checks with human review for accuracy.
Quality checks and regular reports kept accuracy high and showed the impact on the platform’s users.
For Moj, the work covered video tagging for moj, sharechat's short-video app, trained taggers labelled background, language, genre and other attributes and two-level quality checks on every batch.
Results
Here is what the campaign delivered for Moj, in numbers and outcomes shared with the brand.
- Videos tagged: 5 lakh+
- Taggers deployed: 200+
- Languages covered: 12
- Tagging accuracy: 97%
- Daily throughput: 15,000+ videos
Marketing terms used in this project
- Content moderation
- Reviewing posts or listings to remove harmful or wrong content.
- Data tagging
- Labelling items with the right attributes so they can be searched and filtered.
- SLA
- Service level agreement: the agreed time and quality standard for the work.
Frequently asked questions
What did Cygnus Marketing do for Moj?
Cygnus Marketing delivered video tagging for Moj, covering video tagging for moj, sharechat's short-video app, trained taggers labelled background, language, genre and other attributes and two-level quality checks on every batch.
What results did Moj get?
Videos tagged: 5 lakh+; taggers deployed: 200+; languages covered: 12.
Can Cygnus Marketing do video tagging for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
