Myntra

About Myntra

Myntra is one of India’s largest fashion e-commerce platforms. For its sale events, it wanted hundreds of creators making hauls and try-ons, each with tracked links and codes.

Why it matters: Sale events need a burst of content in a few days, and hundreds of creators made Myntra’s sale feel everywhere.

The challenge

For Myntra, regional relevance mattered as much as reach. The campaign needed creators who speak the audience’s language and content that feels native to each platform.

How we delivered influencer marketing for Myntra

We shortlisted creators by audience fit, engagement quality and past brand work, mixing micro and mid-tier influencers for reach and trust. Each creator got a clear brief with key messages, while keeping their own style.

We managed contracts, product seeding, approvals and posting schedules end to end. Strong creator content was amplified with paid boosts and reused as ads, and results were tracked through views, engagement, link clicks and coupon codes.

For Myntra, the work covered creator sourcing for fashion sale events, haul, styling and try-on content and tracked links and coupon codes per creator.

Results

Here is what the campaign delivered for Myntra, in numbers and outcomes shared with the brand.

• Creators onboarded: 300+
• Content pieces: 900+
• Total reach: 25M+
• Link clicks to app: 4 lakh+
• Sale-event engagement rate: 6%

Marketing terms used in this project

Micro-influencer

A creator with a smaller but highly engaged following, often in a specific niche or city.

Product seeding

Sending products to creators so they can try and talk about them honestly.

Whitelisting

Running paid ads using a creator’s post or handle for higher trust and click rates.

Earned media

Reach a brand gets from shares, mentions and word of mouth, without paying for it directly.

Frequently asked questions