About Nokia
Nokia wanted its video ad to travel far beyond paid media. We used our student network in Northeast India to share and amplify the ad, sparking real stories and posts across regions under #ChooseNokia.
Why it matters: Phone brands need young buyers talking, and student shares travel further and feel more honest than paid reach.
The challenge
Nokia needed reach among students in Northeast India at scale, with activity that could be verified and engagement that continued online after the event.
How we delivered campus promotion for Nokia
We used our campus network to plan activations school by school and college by college, with permissions, timings and trained promoters arranged in advance. Student ambassadors helped make the brand part of fests, hostels and classrooms.
Every activation was designed to move students from the campus to the brand online, through contests, sampling, QR codes, hashtags and user-generated content. Our team shared photo-verified reports so the brand could see exactly what happened on the ground.
For Nokia, the work covered got student base to share and amplify the video ad to multiple regions across india.
Results
Here is what the campaign delivered for Nokia, in numbers and outcomes shared with the brand.
- Campaign engagement: 3x increase in comments & saves
- UGC submissions: 5,000+ real stories & posts
- Follower growth: 22% increase on Instagram
- Hashtag reach: 4M+ organic reach for #ChooseNokia
- Giveaway participation: 12,000+ entries across regions
Marketing terms used in this project
- Campus activation
- A brand event or experience run inside a school or college.
- Student ambassador
- A student who represents the brand among peers and drives participation.
- Sampling
- Giving people a product to try so they experience it first hand.
- User-generated content (UGC)
- Posts and videos made by real customers or participants instead of the brand.
Frequently asked questions
What did Cygnus Marketing do for Nokia?
Cygnus Marketing delivered campus promotion for Nokia, covering got student base to share and amplify the video ad to multiple regions across india.
What results did Nokia get?
Campaign engagement: 3x increase in comments & saves; ugc submissions: 5,000+ real stories & posts; follower growth: 22% increase on Instagram.
Can Cygnus Marketing do campus promotion for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
