Oriflame

About Oriflame

Oriflame is a global beauty brand. It wanted regional creators across 12 cities in Northeast and East India to try its products and review them in local languages.

Why it matters: Beauty buyers trust local creators who look like them, so regional voices across 12 cities made the products feel familiar.

The challenge

Oriflame wanted to reach new audiences through voices people already trust. The challenge was picking creators who fit the brand and the region, and turning their content into measurable results.

How we delivered influencer marketing for Oriflame

We shortlisted creators by audience fit, engagement quality and past brand work, mixing micro and mid-tier influencers for reach and trust. Each creator got a clear brief with key messages, while keeping their own style.

We managed contracts, product seeding, approvals and posting schedules end to end. Strong creator content was amplified with paid boosts and reused as ads, and results were tracked through views, engagement, link clicks and coupon codes.

For Oriflame, the work covered creator sourcing across 12 cities, product seeding and beauty tutorial content and regional-language reviews and amplification.

Marketing terms used in this project

Micro-influencer

A creator with a smaller but highly engaged following, often in a specific niche or city.

Product seeding

Sending products to creators so they can try and talk about them honestly.

Whitelisting

Running paid ads using a creator’s post or handle for higher trust and click rates.

Earned media

Reach a brand gets from shares, mentions and word of mouth, without paying for it directly.

Frequently asked questions