About P&G
P&G wanted its field sales team in Assam to use AI apps for reporting and planning. We ran hands-on training that focused on practical benefits in the field.
Why it matters: Field sales teams work faster with good tools, and hands-on training made the new apps part of daily work.
The challenge
P&G needed people on the ground to reach customers, partners or teams face to face, where digital alone does not work as well.
How we delivered on-ground field activity for P&G
We deployed a trained field team with a clear script, target list and daily plan. Each team member knew the brand’s key messages and how to handle common questions.
Work was tracked through daily check-ins, photos and reports, so the brand could see coverage and feedback in real time and adjust the plan quickly.
For P&G, the work covered interactive, hands-on training, ongoing support materials and practical, benefit-first approach.
Results
Here is what the campaign delivered for P&G, in numbers and outcomes shared with the brand.
- AI apps: Sales team comfortable using them
- Reporting & planning: Faster day to day
- Confidence: Higher with technology in the field
- Productivity: Better team output and response time
- Understanding: How AI supports sales goals
Marketing terms used in this project
- FOS (feet on street)
- A field team that meets customers, retailers or partners in person.
- On-ground activation
- A physical brand activity in a store, event, office or public space.
- Field reporting
- Daily updates with photos and numbers from the team on the ground.
Frequently asked questions
What did Cygnus Marketing do for P&G?
Cygnus Marketing delivered on-ground field activity for P&G, covering interactive, hands-on training, ongoing support materials and practical, benefit-first approach.
What results did P&G get?
Ai apps: Sales team comfortable using them; reporting & planning: Faster day to day; confidence: Higher with technology in the field.
Can Cygnus Marketing do on-ground field activity for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
