About Power Fitness
Power Fitness is a gym in Guwahati. It needed a refreshed brand identity, membership offer posters and trainer creatives to support its sign-up campaigns.
Why it matters: Gyms sell memberships in waves, so offer posters and trainer creatives turn each campaign into sign-ups.
The challenge
Power Fitness needed design support that keeps up with the business: offers, launches, signage and social posts, all on brand and delivered fast.
How we delivered brand design for Power Fitness
We began with the brand identity: logo use, colour palette and typography, written down as simple brand guidelines. From there we built a design system of reusable templates so every new creative stays consistent and is quick to produce.
Each creative was designed for its job: offer posts lead with the deal, signage is readable from a distance, catalogues make products easy to compare. Print files were prepared to press standards, and social files were sized for feed, stories and reels covers.
For Power Fitness, the work covered gym brand identity and logo refresh, membership offer posters and social templates and trainer profile and transformation creatives.
Results
Here is what the campaign delivered for Power Fitness, in numbers and outcomes shared with the brand.
- Creatives delivered: 70+
- Membership campaigns: 5
- Social templates: 10
- New memberships during offers: Up 30%
- Turnaround per creative: 48 hours
Marketing terms used in this project
- Brand guidelines
- A short rulebook for how the logo, colours and fonts are used, so anyone can design on brand.
- Design system
- A set of ready templates and parts that keep every creative consistent and fast to make.
- Visual hierarchy
- Arranging a design so the most important message is seen first.
- Collateral
- Printed and digital material that supports sales, such as brochures, catalogues, menus and dealer boards.
Frequently asked questions
What did Cygnus Marketing do for Power Fitness?
Cygnus Marketing delivered brand design for Power Fitness, covering gym brand identity and logo refresh, membership offer posters and social templates and trainer profile and transformation creatives.
What results did Power Fitness get?
Creatives delivered: 70+; membership campaigns: 5; social templates: 10.
Can Cygnus Marketing do brand design for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
