About Qalaa
Qalaa is a bakery in Guwahati. It wanted a fresh visual identity, from logo and palette to packaging labels, and social content that makes its cakes the talk of the feed.
Why it matters: Bakery buyers decide with their eyes, so packaging and a fresh identity make Qalaa’s treats easy to choose and gift.
The challenge
Qalaa was using designs that looked different on every channel. For a bakery business in Guwahati, that makes the brand harder to remember and harder to trust. They needed one clear look across print, store and social media.
How we delivered brand design for Qalaa
We began with the brand identity: logo use, colour palette and typography, written down as simple brand guidelines. From there we built a design system of reusable templates so every new creative stays consistent and is quick to produce.
Each creative was designed for its job: offer posts lead with the deal, signage is readable from a distance, catalogues make products easy to compare. Print files were prepared to press standards, and social files were sized for feed, stories and reels covers.
For Qalaa, the work covered fresh visual identity and storytelling social content, packaging.
Results
Here is what the campaign delivered for Qalaa, in numbers and outcomes shared with the brand.
- Brand identity: Logo, palette and packaging labels
- Social creatives: 90+
- Follower growth: 55%
- Instagram reach: 2.5 lakh+
- Custom cake enquiries via DM: 2x
Marketing terms used in this project
- Brand guidelines
- A short rulebook for how the logo, colours and fonts are used, so anyone can design on brand.
- Design system
- A set of ready templates and parts that keep every creative consistent and fast to make.
- Visual hierarchy
- Arranging a design so the most important message is seen first.
- Collateral
- Printed and digital material that supports sales, such as brochures, catalogues, menus and dealer boards.
Frequently asked questions
What did Cygnus Marketing do for Qalaa?
Cygnus Marketing delivered brand design for Qalaa, covering fresh visual identity and storytelling social content, packaging.
What results did Qalaa get?
Brand identity: Logo, palette and packaging labels; social creatives: 90+; follower growth: 55%.
Can Cygnus Marketing do brand design for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
