About Royale Touche
Royale Touche makes laminates and veneers for homes and offices. The brand wanted trade and retail leads online, plus referrals from the architects and interior designers who specify its products.
Why it matters: Laminates are chosen by architects and contractors as much as by homeowners, so trade referrals drive real orders.
The challenge
Royale Touche needed to scale online results quickly in a short campaign window, with a clear cost per lead or sale and no wasted spend.
How we delivered affiliate marketing for Royale Touche
We built an affiliate network of publishers, deal sites, creators and communities that already reach the target audience. Every partner got unique tracked links or coupon codes, so each lead and sale could be attributed correctly.
Performance was reviewed daily. Partners with strong conversion rates got more budget and better offers, weak ones were paused, and landing pages and offers were tuned to lift conversion and lower the cost per acquisition.
For Royale Touche, the work covered affiliate leads for laminates and veneers, architect and interior-designer referral partners and dealer-locator lead routing.
Results
Here is what the campaign delivered for Royale Touche, in numbers and outcomes shared with the brand.
- Trade and retail leads: 4,200+
- Architect and designer partners: 300+
- Cost per lead: ₹260
- Dealer enquiries routed: 2,800+
- Cities covered: 25
Marketing terms used in this project
- Affiliate marketing
- Partners promote a brand and are paid only when a sale, lead or sign-up happens.
- Cost per lead (CPL)
- Total spend divided by the number of leads.
- Attribution
- Tracking which partner, link or ad led to each sale or lead.
- Return on ad spend (ROAS)
- Revenue earned for every rupee spent on marketing.
Frequently asked questions
What did Cygnus Marketing do for Royale Touche?
Cygnus Marketing delivered affiliate marketing for Royale Touche, covering affiliate leads for laminates and veneers, architect and interior-designer referral partners and dealer-locator lead routing.
What results did Royale Touche get?
Trade and retail leads: 4,200+; architect and designer partners: 300+; cost per lead: ₹260.
Can Cygnus Marketing do affiliate marketing for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
