About Rungta TMT Bar
Rungta TMT Bar sells construction steel through dealers and C&F agents. It needed brochures with grade specs, hoardings, wall paintings and dealer boards with one consistent look.
Why it matters: Steel is sold through dealers, so hoardings and boards at dealer shops keep the brand in front of builders.
The challenge
Rungta TMT Bar needed design support that keeps up with the business: offers, launches, signage and social posts, all on brand and delivered fast.
How we delivered brand design for Rungta TMT Bar
We began with the brand identity: logo use, colour palette and typography, written down as simple brand guidelines. From there we built a design system of reusable templates so every new creative stays consistent and is quick to produce.
Each creative was designed for its job: offer posts lead with the deal, signage is readable from a distance, catalogues make products easy to compare. Print files were prepared to press standards, and social files were sized for feed, stories and reels covers.
For Rungta TMT Bar, the work covered dealer and c&f marketing collateral for tmt bars, product brochures with grade and strength specs and hoardings, wall paintings and dealer-board designs.
Results
Here is what the campaign delivered for Rungta TMT Bar, in numbers and outcomes shared with the brand.
- Collateral pieces designed: 50+
- Dealer boards and hoardings: 100+
- Brochures: 5
- Dealer outlets covered: 150+
- Brand consistency: One look across dealer points
Marketing terms used in this project
- Brand guidelines
- A short rulebook for how the logo, colours and fonts are used, so anyone can design on brand.
- Design system
- A set of ready templates and parts that keep every creative consistent and fast to make.
- Visual hierarchy
- Arranging a design so the most important message is seen first.
- Collateral
- Printed and digital material that supports sales, such as brochures, catalogues, menus and dealer boards.
Frequently asked questions
What did Cygnus Marketing do for Rungta TMT Bar?
Cygnus Marketing delivered brand design for Rungta TMT Bar, covering dealer and c&f marketing collateral for tmt bars, product brochures with grade and strength specs and hoardings, wall paintings and dealer-board designs.
What results did Rungta TMT Bar get?
Collateral pieces designed: 50+; dealer boards and hoardings: 100+; brochures: 5.
Can Cygnus Marketing do brand design for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
