About Samsung
Samsung is one of the world’s leading electronics brands. In Guwahati, it wanted influencer content that could also run as high-performing ads for regional audiences.
Why it matters: Electronics brands need content that works twice, as creator posts and as ads that drive sales.
The challenge
Samsung wanted to reach new audiences through voices people already trust. The challenge was picking creators who fit the brand and the region, and turning their content into measurable results.
How we delivered influencer marketing for Samsung
We shortlisted creators by audience fit, engagement quality and past brand work, mixing micro and mid-tier influencers for reach and trust. Each creator got a clear brief with key messages, while keeping their own style.
We managed contracts, product seeding, approvals and posting schedules end to end. Strong creator content was amplified with paid boosts and reused as ads, and results were tracked through views, engagement, link clicks and coupon codes.
For Samsung, the work covered influencer collaboration, performance amplification and regional & audience precision.
Results
Here is what the campaign delivered for Samsung, in numbers and outcomes shared with the brand.
- Impressions generated: 12 Million+
- Conversion rate uplift: 28%
- Engagement: Significant spike
- Ad CTR: Above industry benchmark
- Creator content repurposed as ads: 80%
Marketing terms used in this project
- Micro-influencer
- A creator with a smaller but highly engaged following, often in a specific niche or city.
- Product seeding
- Sending products to creators so they can try and talk about them honestly.
- Whitelisting
- Running paid ads using a creator’s post or handle for higher trust and click rates.
- Earned media
- Reach a brand gets from shares, mentions and word of mouth, without paying for it directly.
Frequently asked questions
What did Cygnus Marketing do for Samsung?
Cygnus Marketing delivered influencer marketing for Samsung, covering influencer collaboration, performance amplification and regional & audience precision.
What results did Samsung get?
Impressions generated: 12 Million+; conversion rate uplift: 28%; engagement: Significant spike.
Can Cygnus Marketing do influencer marketing for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
